The Choice Between Matte White and ALR (Ambient Light Rejecting) materials

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The question of “What’s better; matte white or ambient light rejecting (ALR Grey)?” is a big one. This question goes over the discussion and provides valuable links to the full story on which is which.

*The discussion below is based on actual chat transcripts with the omission of any personal/confidential material to protect the customer’s privacy. An example in this case is to change the contact’s identification name/number to “Customer” or a generic name.



  • [19:32]        Jaime: Hello, how may I help you?
  • [19:32] Customer: hi
  • [19:32] Customer: I am trying to figure out if i should go with B2, Matte White material…
  • [19:32] Customer: or AEON ?
  • [19:32] Customer: What is the difference between ALR grey and white?
  • [19:32] Customer: It is going to be for a dedicated media room so fixed frame is fine.
  • [19:32] Customer: no window
  • [19:35]        Jaime: the choice is really up to your design preference.
  • [19:35]        Jaime: You have control over the room lighting either a matte white or ALR (ambient light rejecting) is fine.
  • [19:36] Customer: so both white and grey is the same?
  • [19:36]        Jaime: It is but it also depends if you want to run your movies with the room light on. If so, I would take the grey ALR material.
  • [19:36] Customer: I have dimmers
  • [19:36]        Jaime: No, B2 is a black velvet frame
  • [19:36]        Jaime: the Aeon does not have that external framework wrapped around the edges.
  • [19:36] Customer: so it is a pitch dark room
  • [19:37]        Jaime: The edge-free design like Aeon is the most popular.
  • [19:37] Customer: some said grey is better for theater?
  • [19:37]        Jaime: The gray (ALR) material will enhance contrast and boost image brightness.
  • [19:38]        Jaime: But, you can also use the grey in a dark room also.  You can even run your projector at a lower setting to stretch out your battery life.
  • [19:38]        Jaime: I recommend looking at our tech tip on projector placement
  • [19:39]        Jaime: this is the installation tip for the grey material:
  • [19:39] Customer: have a Sony projector, so I don’t know if it makes any difference.
  • [19:39]        Jaime: Sony projectors are an excellent choice, it will work well with your projector.
  • [19:44]        Jaime: Here is a tech tip with video on the difference between matte white and ALR:
  • [19:44] Customer: that makes my decision easier
  • [19:48]        Jaime: I’m glad to hear that. Is there anything else I can help you with?
  • [19:50] Customer: No, this explains it.  I will go over everything and make my decision.
  • [19:51]        Jaime: If you need anything else, I’m just a click away.
  • [19:52] Customer: Ok, thanks for the help.
  • [19:52]        Jaime: Thank you for choosing Elite Screens
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